Affordable SEO For Small Businesses

with

A Simple 4 Stage Plan

STAGE 1

FREE OR LOW-COST SEO SEMINAR

P.O.A.

Click here for forthcoming seminar dates.
SEO Seminars

3 in 1 hold regular free, or low cost SEO seminars for beginners in East and Central London. Venues include City Business Library and the Idea Store Whitechapel. The seminars are a great place to start. So do please come and join us! Tickets available through Eventbrite. However, if you are too busy to attend a seminar, you can jump straight to STAGE 2 and request a FREE 1‑2‑1 consultation.

STAGE 2

FREE 1-2-1 SEO CONSULTATION

FREE

No hidden fees. No pressure. See below for more details.
Preparation for Meeting

Thorough preparation on our part is the key to a successful SEO meeting. Whether you have already attended one of our Beginners' SEO Seminars, or not, we like to have a quick chat in advance of the scheduled appointment to make sure we are all "on the same page". We need your site's URL, half a dozen key phrases for which you might want to be found and the URLS of 5-6 similarly-sized competitors.

STAGE 3

YOUR DETAILED SEO SITE AUDIT

£160

With prices starting from just £160.00, this highly detailed SEO audit report will tell you why your site is not ranking.
Detailed SEO Audit Report
You will receive a 30-40 page report by email in about 21-28 days. This will be written in layman's terms and will clearly pinpoint why your site isn't ranking highly on Google.

The audit will contain detailed,  easy to follow recommendations, in order of priority.

Professionally-bound hard copies of the audit report in full colour cost an additional £20 each

... more information

STAGE 4

ON-GOING OPTIMISATION

£80

Each block of four hours professional SEO support is priced by us at just £80.00

Our Service Includes

3 in 1's optimisation process includes but is not limited to the services shown below. Please click each heading for more information ...

On-Page Optimisation

We will incorporate your targeted key phrases into precisely the positions in your web page that Google requires. 

Mostly these will be in the "back end" i.e. the invisible code that your visitors cannot see.

Sometimes, it will be necessary for us to add extra keywords to headings, sub-headings, or paragraph text. These changes are quite subtle and you may not even realise that we have made them. Fortunately, Google will notice and will slowly push you up the search engine rankings for the phrases in question.

Google Search Console Installation.

Google Search Console helps site owners and SEO guys keep track of  where the site is ranking for a range of key phrases. We will set it up for you. It is also the vehicle by which we can submit a sitemap. (See next section.)

Google Site Submission

We will generate a sitemap in Google's preferred format. This lists all your site's pages, images and how they are interconnected. We will forward this to Google via the search console on your behalf.

Blog / Page Creation Advice

It is highly likely that our keyword research will indicate that there is a high demand for certain goods / services which you offer but are not currently promoting as effectively as you perhaps could.

From time to time therefore we might suggest that you create extra pages or split existing pages into two in order to take advantage of this demand.

For example, if you are a general builder and you have one page listing 7 or 8 entirely separate services. It may be better for SEO purposes to split this one very long page into several shorter ones. This way you can more naturally include all the keywords relating to each individual service.

Keeping in Touch

Before we optimise each page to try and improve your rankings, we will test and record,  for the targeted key phrase, in percentage terms, how optimised that page is.

Once we have satisfied ourselves that we can do no more to optimise a particular page, we will again test and record the results and forward the "before and after rankings" to you.

A typical improvement might be to increase the percentage a web page is optimised from about 10% to around 70% and sometimes even more.

Please note: A web page does not need to be 100% optimised in order to rank highly. It just has to be better that your competitors, most of whom will not be optimised at all !

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Frequently Asked Questions

You Don't Charge On-going Monthly Fees - Why ?

Many of our clients are start-ups and small businesses, where cash is tight. Most of them have not tried SEO before and therefore are a little sceptical as to whether it works or not. We are so confident that you will find our service useful and profitable that we don't tie you in to a long term contract. You can book us for as little as a 4 hour slot, whenever you wish. You can start and finish whenever you like too !

What’s The Deal With Paid Search Submissions?

Many SEO companies kid you that you need to pay in order to submit a site to Google, Bing or Yahoo: This is a bare‑faced lie. It doesn’t cost a penny. And it won't cost you anything, either. Just leave it to us !!!

Can Any Inbound Linking Hurt My Ranking?

The answer is used to be a clear and simple: "No". The theory was that if inbound were to badly hurt your rank, your competitors would continually link to your site from extremely dodgy link farms. That having been said, it's good practice to use a tool like https://ahrefs.com just to double-check. You can use the Google disavow tool to remove any dubious links you find.

Are Blogs Good for SEO?

Whether blogs are good for SEO purposes is actually irrelevant--the content is key. Blogs are simply publishing platforms. Having said that, the ability to produce high quality content on an ongoing basis can be made much easier by leveraging blog software - especially for the for non-technical user.

How Do I Make My Site Search Engine Friendly?

The best way to make your site more search engine friendly is often to simply add more text. It's called the Skyscraper technique. Your new content must add value and be on topic. The addition will be recorded as "fresh" content, which Google loves. It will also create a new opportunity to add a further set of well-researched key phrases for the search engines to crawl. Think of these terms as new ‘gateways’ for the engines - the injection of text will provide new doorways for traffic.

More about SEO:

Inbound linking is very important. In fact, it is said that acquiring backlinks may be the most important single thing in SEO. Nonetheless, a website owner shouldn’t have to “scout” or “hunt” for links. If the existing content is interesting, useful, and/or important, there is a natural tendency among web users to share information.

That having been said, you can always occasionally add your details to a respectable directory in your business sector or geographical area.