26 Frequently Asked SEO Questions

Question 01 - I am completely confused by SEO - Where do I start ?

If you have absolutely no experience of SEO or Search Engine Optimisation, the best thing to do is to sign up for one of our low-cost introductory seminars. These take place at regular intervals throughout Greater London. Currently, our main venues are the City Business Library near the Guildhall and the Idea Store in Whitechapel. 

For specific dates and times of all our future events... please click here.

Whether you actually have a website or are still at the stage of developing one for your business, hobby or other interest, the answer is the same: do some keyword research (see also Q4). If you do not yet have a website then keyword research will tell you what content to put on the pages that you would like to be found by search engines; and if you already have a website then keyword research will indicate how to optimise your existing pages and also reveal where you can add more pages to address gaps In the market.


Question 02 - Why Does SEO Take Time ?

Answering such a seemingly straightforward question as “Why does SEO take time?” is actually not so straightforward. However, just in case you are looking for an easy answer, I will attempt one before trying to probe deeper .... Read More


Question 03 - What's the Difference Between On-Page and Off-Page SEO ?

On Page refers to changes that you can make to your pages to make them more attractive to search engines (see also Q9). Off page SEO concerns the things that you can do to promote your website that are not On Page – mainly backlinks and anchor text plus registering for services such as Google My Business.


Question 04 - Under What Circumstances Would AdWords Be Preferable To SEO ?

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Question 05 - What is Local and General SEO ?

Basically the difference between the target audiences for your business. If you want to sell Fair trade or ethical products and reach prospective customers in Edinburgh and Newcastle then you are going to need General, or Organic Long-Term SEO, whereas if you have a fitness training business in Fulham then you need to develop a Good Local SEO Strategy.


Question 06 - What's the Difference Between a Head Keyword and a Long Tail Keyword ?

A Head Keyword is a single word such as “shoes”. While this in fact may have hundreds of thousands of hits per month, it is useless for the purposes of optimising a webpage. A more targeted phrase such a “Nike pink ladies canvas running shoes” – also known as a Long Tail Keyword and is much more useful for optimisation. It indicates also that the person searching is at the end of their "buying cycle" and ready to purchase these goods from you... Read more…


Question 07 - What Part Does Google Search Console Play in SEO ?

Google Search Console is primarily about monitoring the results of your SEO so that you can see how successful your SEO efforts have been. It gives a great wealth of information and it also has the effect of suggesting ways in which a webpage may be further optimised. (Read more…)


Question 08 - What Are The Best SEO Blogs and Podcasts ?

Note that this is going to be something that fluctuates as various blogs and podcasts fall in and out of favour. At the time of writing in Spring 2018, we can recommend podcasts by Neil Patel and Eric Siu of Marketing School, Brian Dean from Backlinko and a blog such as SearchEngineLand. We would also suggest using Google to search for others


Question 09 - Where Are The Best 3 Places For Me To Put My Keywords ?

In your Page Titles (use Yoast for this is using Wordpress) In the Page URLs of your webpages. In the body text of your webpages – up to a keyword density of around 5%... Read more...


Question 10 - People Recommend Yoast - What's Your Opinion Of It?

Unfortunately not very high. This is due solely to the fact that they seem to have a product which does some good things but then try jumping onto the SEO bandwagon in order to increase sales. In our opinion, Yoast misses the major points of SEO in many respects – with no mention of keyword research, and no competitor analysis for example – however, it does do some things well and due to this is actually a welcome addition to most people’s website setup...


Question 11 - How Can I Measure My Organic Traffic?

The tool that we would recommend for this is Statcounter. Like Google Analytics, not only is this free for the basic service (which is more than adequate for the majority of users,) it is also one where the creators are approachable and happy to help with user queries. This unfortunately cannot be said for Google. Read more…

Question 12 - Where Can I Get Good Ideas For My Blog Posts ?

We would recommend Buzz Sumo. (You can sign up for their free 7 day trial) and research your field. Remember to get ideas for both “topical” and “evergreen” blog posts. Also check out Answer the public and finally of course you need to do some thorough keyword research. For this we recommend the Google Adwords Key Words Tool.


Question 13 - Does Website Design Affect SEO ?

If, by web design, you mean design factors that might be thought of as making a site “pretty” or more aesthetically pleasing, this is unlikely to influence a machine algorithm to rank your web pages higher. However, there are some design factors that are moderately influential – for example: placing the content for which you want to rank no more than a couple of mouse clicks away from the Home page... Read more …


Question 14 - How Do 3 in 1 Price Their SEO Services ?

Very reasonably and at exceptionally good value compared to our competitors ... Read more . .


Question 15 - What is Black Hat and White Hat SEO ?

Basically the Black Hat guys are the bad guys who indulge in practices as wantonly stuffing webpages full of keywords without regard for either sense or the sensibilities of the website user, while the White Hat guys are the ones who see SEO as simply part of good website design and who regard an absence of good SEO when setting up a website as simply shooting yourself in the foot.


Question 16 - What Are Panda, Penguin and Hummingbird ?

Names of updates to the Google Algorithm. While the Google Algorithm itself is a closely guarded secret known only to Google, there is a general knowledge of how it works and from time to time Google gives announcement to which additional features are going to be important for website ranking...Read more . . .


Question 17 - Should I Bother With Google Maps ?

Google maps are part of Google My Business and an important part of Local SEO (see Q5 above).


Question 18 - Where Can I Get Some Good SEO Training ?

Of course we are very biased on this issue but we think that 3 in 1 is the very best place for you to become proficient in SEO, if you live anywhere within the M25, or otherwise within striking distance of Husk Cafe and Creative Space - Our new home in Limehouse.


Question 19 - What is Link Bait ?

Content that will attract other websites to link to your webpages and hence provide you with all-important backlinks and (if you can influence the webmaster to do so) also Anchor Text to go with those backlinks.


Question 20 - What Are Dwell Time and Bounce Rates in the SEO World ?

Dwell Time is the amount of time a user spends on your webpage before going elsewhere. Bounces are where a user comes to your webpage and leaves again straightaway without engaging with your page at all. That person would have a Dwell Time of zero. Bounce Rate is therefore the percentage of users who “bounce

Both of these metrics are measured by Google and have a negative impact on where you rank. Of course they also have a negative impact on your sales and profit. You can measure each of your web page's dwell time and bounce rate and seek to improve them, using Statcounter or Google Analytics ... We prefer the former.


Question 21 - What is LSI or Latent Semantic Indexing ?

A new feature of the Google Algorithm (for 2018) which takes into account the meanings of the pages as indicated by synonyms and contexts for words. This is a major advance and likely to become increasingly important in the coming months and years ... Read more…


Question 22 - In SEO Value, What's the Difference Between Absolute & Relative Links ?

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links ... Read More


Question 23 - What's the Importance of Anchor Text in Backlinks ?

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text... Read More . . .


Question 24 - Can Inbound Links Hurt My Ranking ?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking ... Read More . .


Question 25 - Is Search Engine Submission Necessary ?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on ... Read More


Question 26 - I'm a Plumber, My Husband's a Hairdresser - Should We Link Websites?

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